Can You Define Selling?
Nothing annoys me more than a sales person who cannot close a door, let alone a sale. This is because many sales people forget that if you have to close a deal, it is already too late. The closing process, if you want to call it that, begins from the second you engage your prospect and is continuous; right up until pen is put to paper!
If you want to be the best salesperson you can be, then here’s something to think about - start by consciously reminding yourself to be natural – don’t change your personality to suit your industry, just be ‘you’. You are what you are.
I had one of my brainstorming or ‘Jack storming’ sessions as we call it here. We were discussing the ‘definition of selling’ and Jack challenged me to define ‘selling’. I began my business career when I was nineteen and I’m forty three this year, my background was sales and I’ve been around long enough to have signed some pretty major deals…but, do you think I could answer Jack’s question?
After thirty minutes of agonizing, he put me out of my misery with the definition: selling is simply a ‘transfer of belief’, amazing!
We are now on a ‘belief transfer’ crusade!
~ Neil
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