Culture Club
Just returned from a trip in the Far East and I must say, much has changed since my last visit several years ago. I always like doing business in Asia, it is fast paced, but with a sense of 'precision' - you have to be very careful to understand the culture of doing business in Asia.
Many years ago in my staffing business when I was based in London, I made the decision to work in mainland Europe. This was because the European markets were on the brink of huge expansion in the sector I was operating in. My first thoughts were to just 'dive' in and start selling and it was only a chance conversation with a friend of mine that made me re-think. He said that it is absolutely essential to get as much background information on the Country, culture, history and economics before you attempt to do business - your customers will appreciate the 'homework', not to mention the interest you are showing.
Over the years I have always ensured that I have a good knowledge of the Country I am going to visit and it's a piece of advice I would give to anyone attempting to do business outside of their home Country - it may sound obvious as you read what I am saying, but I guarantee you that the majority of people don't and that is one competitive advantage you can have almost instantly!
I must say that having flown to Asia from my new home in Dallas, as opposed to London, adds about 10 hours to the flying time, but one thing I do enjoy about flying is the time I get to read. I was lucky enough to have a book given to me by Cary Tobolka, President of our Staffing Business C-People called Talent Force, by Hank Stringer (Cary even got me a signed copy)! The book talks in depth about how to build a quality talent pool for your business and how the most important asset of any business and the only real key differentiator, is the people - something I agree totally with Hank on. the book is a must read for anyone in the staffing/HR business.
~ Neil
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