We have really defined and locked down the message with Franklin Spirko, with a focus on the Internet, showing companies how the Internet can make them $$$$!  We are also developing a content management system (CMS), that will put our customers in control of their websites and not rely on web developers to edit and maintain their sites.

We are showing our clients how Internet marketing can generate leads, how NOT to spend too much money on design, at the expense of marketing, how your site is already sending a PR message, that could be leading to a crisis, the exact meaning of Search Engine Optimisation and hot to use it and how you can effectively tell your story on the web, using audio/video and more.

This is extremely exciting for me as I have made all the mistakes in my own business career and can speak from personal pain and experience.  Perhaps the most interesting statistic for me, is that 95% of all websites fail to effectively capture leads to their full potential, which of course means that only 5% do! 

We are constantly reviewing websites as you can imagine and we find that most of them are nothing more than very expensive corporate brochures.  We want to explain to the world that your website is a total representation of your company, from the CEO down and also it could be your best salesperson!!

Exciting times!

~Neil

Technorati Tags: Internet, SEO, PR, Crisis, Multimedia, Business, Leads 

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