I've still got Martial Arts on the brain and I forgot to mention two other favorite Martial Artists of mine, Rexley and Roy.  These two are 'special' and a constant source of inspiration to me!

I think I'm finally over the jet lag from my recent Asian trip, after nearly two weeks and now ready to back into the business world.  The Franklin-Spirko team led by Crazy Jack, are busy putting the finishing touches to our website.  I can't believe how much I have changed my attitude to websites - I know I keep repeating this, but I used to be the one to agonize over every specific detail, not to mention the copy, believing that a 'perfect' website will make the business better.  You have about 8 seconds to capture interest on a website - if that is achieved, then you have a chance that the person will read just a little further before moving on, or at best will be locked in your site and start to become a potential customer.

At Franklin-Spirko, we have a great phrase:

'you believe in your company.  Our job is to make your customers believe in you'.

At the end of the day, it's all about belief and you may ask how we do it - it's really a simple process, first we dig deep into the company and extract the message.  Then we position that message in the eyes of the target audience or market and never, for the business owners.  Finally, we market the hell out of it using online and off line techniques!  The process is all about transfer of belief, which is my all-time favorite definition of selling.

~ Neil

Technorati Tags: selling, marketing, belief, customers, Asia, Judo, purist, Martial Arts 

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