The Hunt for 36 Billion Dollars
Entrepreneurs are sometimes labeled crazy and I must have been a little crazy back in 2002 in the depths of the telecommunications recession when I was approached to invest in a telecoms business that would ‘lead the world’, be ‘different’ and all the usual reasons why someone should hand over large sums of cash! But my instinct told me they were on to something – the business is called Cerion Network Optimization Services and it helps wireless carriers optimize their technology, business and financial performance.
Back in 2002 I asked the two obvious questions – ‘how’ and ‘why’ and was told that we were going to hire the very best industry experts that would merge pure mathematics and cutting edge wireless expertise and start analyzing the core networks of wireless carriers and optimize them. Poorly optimized core networks create huge problems – much work had been done on the radio part of the network, but special attention was not granted to the core. The analogy that made the most sense to me was a medical one – think of the difference between Western and Eastern medicine. Western medicine is largely concerned with treating symptoms, whereas say in acupuncture, the focus is on balancing the body, the organs, the core!
Seems we stumbled across something – our research has indicated that these huge ‘problems’ are costing the industry as a whole, $36 Billion! due to poor wireless network optimization. Effectively we are saying that $36 billion is sitting in networks today – imagine what the industry could do with that amount to money!
Part of the mission at Cerion is to release that stranded capital.
~ Neil
Technorati Tags: telecom, telecommunications, wireless, network optimization, cerion, capital investments, venture capital, wireless carriers, core networks
