Negotiate
I have just put the phone down to a friend of mine, who has a business back in the UK. Like most in his sector, he is suffering due to the economy and also, like most he is heavily dependent on bank finance.
We were talking and he was telling me how revenues have nearly halved over the last 12 months or so and that trading is extremely difficult and he can't see himself lasting another 6 months!
I asked him if he had tried negotiating with the bank and he said that he had, some months ago, but not now as he feared he may push them too hard and they will foreclose.
I told him first, that a hell of a lot has happened over the last few months and second, that he is probably in better financial shape than the bank! I also told him that he absolutely MUST start negotiating, asking for his payments to be suspended for a period, to get the business back to a positive cash flow and ultimately to profit.
In my business career, I have faced recessions and serious cash flow problems, even in 'boom' periods. What I have learned most as a entrepreneur, is how to survive. My idea of survival is to make sure that every creditor is aware of the problem up front and then to devise a plan to pay them back, but the plan must be realistic and achievable for all.
I have been 'bust' in my career before and at that time, my creditors would not negotiate with me and I told them that I was sorry, but I could not meet my payment obligations, their attitude was simple - pay or we bust you, which they did. This was during the recession of the late 80's/early90's and I think one of the reasons why it occurred, was because I told them of my problems too late and they had effectively lost trust in me. the next time I had a problem, I addressed it immediately and I worked out a deal with my creditors to pay them back. At that time, I could have easily 'busted' the business myself and started a new one the next day, but I wanted to honor my obligations to the creditors and not lose the business.
There is always a deal to be worked out to solve any problem in business, but you have to be open and honest with everybody and the plan must work for all the parties involved. Trust is the most important part of the relationship with financial institutions and trust can and is built and maintained in both good and bad times!
~Neil







